Nissan Hybrid Strategy

There were several news reports published today describing Nissan Motor Company’s new “Nissan Green Program 2010.” While Nissan will be coming out with a hybrid in 2007, it uses technoloby licensed from Toyota. According to the Green Program 2010, Nissan now plans to offer a hybrid vehicle using their own hybrid technology sometime in 2010. While Nissan CEO has previously said that hybrids were too expensive for consumers and had little profit incentive for car makers, now Nissan is saying that its own hybrid cars will “balance cost and value so that they would be profitable from the start.” Nissan also plans on developing the first car that would run 100 km (62 miles) on three liters of gasoline by increasing the efficiency of the conventional internal combustion engine.

You can read all the details here and here.

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